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This short magic trick illustrates how magicians use attentional misdirection to prevent you from noticing very obvious things.
Less than half of the observers saw the lighter drop, even though this happened right in front of your eyes.
Even more surprisingly, whether you saw the lighter drop or not was not affected by where you were looking
Kuhn, G., Tatler, B. W., Findlay, J. M., & Cole, G. G. (2008). Misdirection in magic: Implications for the relationship between eye gaze and attention. Visual Cognition, 16(2-3), 391-405.
This short magic trick demonstrates how misdirection can be used to prevent you from noticing some very obvious things.
More importantly, did you notice that the back of the cards changed colour?
Nearly 80% of the participants failed to notice the colour change, even though this happened right in front of your eyes.
Now watch the trick again.
Could it be Change Blindness?